Events

Don’t miss your weekly dose of Creating Boomer Buzz with Jennifer Kalita, where you’ll learn the business and promotional secrets behind capturing the boomer consumer. You’ll also find biweekly marketing articles on the site where Jennifer explores which companies are reaching the 50+ market effectively, how they’re doing it, and what your company can learn from them.

As the Entrepreneurial Consultant to the National Association of Baby Boomer Women, Jennifer serves up monthly how-to articles for boomer women entrepreneurs who are starting (or jump-starting) powerful businesses.

Boomer Magazine. This quarterly print magazine hosts Jennifer’s The Entrepreneurial Boomer column, where she explores the unique challenges and opportunities inherent to being a boomer entrepreneur.

Jennifer Kalita of The Kalita Group has been a contributing editor to my how-to website since its inception. Jennifer is a true expert in all things regarding the over 50 market, especially baby boomers, and in how to structure your business to meet your customers’ needs. She has been a powerful contributor of content and a great source for fresh ideas and innovative strategy. I highly recommend Jennifer for her expertise, accuracy, and dependability.

Joanne Fritz, Ph.D.
www.second50years.com
Phoenix, Arizona